AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Drawing & Coloring Apps in Australia
An analysis of Australia's favorite drawing and coloring apps for Q1 2021 reveals user engagement and download trends. Insights from Sensor Tower spotlight the top performing apps in this creative category.
In the first quarter of 2021, Australians showed their love for digital creativity through various drawing and coloring applications. Sensor Tower's data provides a glimpse into the performance of the top apps in this category, with a focus on downloads and active users.
Pixel Art － Color by Number started the quarter with 9.5K downloads, which fluctuated and peaked at 7.3K in early March before ending the quarter with 7K downloads. Weekly active users mirrored this trend, starting at 66K and experiencing a dip before climbing back to approximately 59K in March.
Colorfy: Coloring Book Games saw a decrease in downloads from 2.5K at the beginning of the quarter to 1.9K by the end. Active users also decreased from 5.1K to 3.7K, indicating a slight drop in user engagement over the three months.
Color by Number：Coloring Games experienced a decrease in downloads from 8.8K to 5K, with weekly active users starting at 34.7K and dropping to 22.2K by the end of Q1.
Gallery: Coloring Book & Decor showed a more positive trend, with downloads increasing from 1K to 2.4K. Active users began at 6K and rose to nearly 10K by the end of the quarter, indicating a growing interest in this app.
Lastly, Recolor: Coloring Book. had the lowest download figures among the top apps, starting at 634 and peaking at 975 in late January before closing the quarter at 684 downloads. Active users hovered around 2K throughout the quarter.
For more insights and detailed analysis, Sensor Tower's platform provides a comprehensive look into the app market and user trends.
